OEKO-TEX certified

Safe, organic fabrics for babies

Tested for safety

Baby carriers tested according to strict EU standards

Developed with care

Developed by experienced parent & care specialist

Discover here which baby carrier or wrap best suits you & your little one!

The Click & Go + or Wrap & Go + baby carrier

Or perhaps you would prefer a wrap or a ring sling?

Discover the Stretchy wrap, Woven wrap, and Ring sling here

Baby in rekbare draagdoek van pure baby love

Stretchy wrap

Soft and snug in the first months, it wears like a comfortable T-shirt and is very cozy with a newborn. Suitable from birth for babies with an average birth weight.
Baby in geweven draagdoek van pure baby love

Woven wrap

Wears wonderfully, keeping your child close from newborn through toddlerhood. Many options for front, hip, and back carrying. A sustainable choice. Fits right from birth; the first choice even for premature and dysmature babies.
Baby in ringsling van pure baby love

Ring sling

Quick and easy for short carrying sessions with your newborn or toddler. Ideal for curious little ones and small enough to carry in your bag. Suitable for use from size 50 onwards.

Ordered before 12 PM?

Ordered before 12 PM Monday - Friday = shipped the same day

Purchase protected

Standard protection via Trusted Shops

Personal assistance

Babywearing consultant available via WhatsApp

What our customers say about us

Pure Baby Love blankets

Softness you can feel, quality you can trust

You only choose the best for your little one. Our blankets are made from 100% wool, merino, or cotton — soft on the skin, free from harmful substances, and produced with love in the EU.

OEKO-TEX, Woolmark, and Wool Integrity NZ certified. Superwash-free and mulesing-free — because it is just as important to us as it is to you.

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Prefer cotton?

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